I know this title sounds strange coming from a guy that advocates websites especially for ministry, but the truth is the phrase is not mine. This title was lifted from an interesting article on Media Salt. The article talks about how the movement of information is changing and new tools offer new possibilities. Sometimes I think we still have the "if we build it they will come attitude to reaching out with our message.
Your website should be the best one-stop shop for all of your content, but not the only shop in town. Visitors should be able to easily find the information they’re looking for on your site, but they should also be able to get your information in a way that’s convenient to them.
New tools like Facebook, Twitter, Flickr and others joined with powerful mobile devices like iPhones, iPods and laptop computers can and should change the way we approach getting our message out. The guys at Media Salt have written about new approaches to things like Facebook in the past. Evangelism in the church today is often a "if they visit us we will teach them" proposition. If we can see these new technologies as a way to push information out to people and make ourselves accessible - we can teach them even if they don't come to our buildings.